4.7/5 | 2346+ reviews

Serena | Flowing Button-Front Maxi Dress

£150.00 £39.95 Save 73%
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Anniversary Sale

Due to the high order volume, our stock is very limited...
If you are still able to press the 'Add to Cart' button, there's still some stock left!

Serena Maxi Dress — Effortless Elegance in Every Step

The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.

 Why Women Love the Serena

  • Lightweight & breathable — soft on the skin and perfect for warm days

  • Flattering fit — gently defines the waist without feeling restrictive

  • Flowing maxi length — elegant movement with every step

  • Button-front design — timeless and versatile styling

  • Long sleeves with ease — graceful coverage with all-day comfort

 Fit & Details

  • True to size

  • Length: ankle-length

  • Not see-through

  • Soft structured fabric with minimal wrinkling

 Between sizes? We recommend sizing up for a more relaxed fit.

 Perfect For

✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels

“It’s soft, light, and makes me feel confident again — I reach for it almost every day.”
— Carol, 60, Texas

At Janet & Carol Boutique, your satisfaction always comes first.

We believe in keeping you informed every step of the way — from the moment you place your order to the day it arrives.

Enjoy free shipping on every purchase, delivered safely and reliably with UPS.

Doesn't fit? No problem! You can exchange or return it anytime, with a 30-day return policy.

At Janet & Carol Boutique, we believe true elegance begins with the materials we choose. Every piece — from our clothing to our jewellery — is crafted from carefully selected, high-quality materials designed to look refined and feel exceptional.

Our garments are made from soft, breathable fabrics chosen for comfort, movement and effortless sophistication. From smooth cotton blends to premium knits, each textile is selected for its durability, comfort and timeless finish.The colours may vary slightly from the images due to differences in screen settings.

Our jewellery is crafted from premium stainless steel, designed for long-lasting beauty and everyday wear. Water-resistant and tarnish-resistant, our pieces are made to maintain their shine without fading or losing colour — even with frequent use.

Our approach is simple: timeless design, elevated by quality materials that are made to be worn, enjoyed and trusted — season after season.

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Quality & Style

At Janet & Carol boutique, we believe in quality over quantity. That's why we source only the finest materials and collaborate with skilled artisans who share our vision. Our mission is to offer stylish, durable, and versatile fashion that effortlessly fits any occasion.

LOVED BY OUR CUSTOMERS

"You can tell the difference the moment you touch the fabric. This isn't fast fashion — it's made to last. I've had my coat for two years now and it still looks brand new. Worth every penny."

Susan, 61

"I stumbled across this boutique online and almost didn't click through. So glad I did. It's rare to find a brand that actually designs for women my age instead of just tolerating us. New loyal customer here."

Barbara, 48

"I've spent years buying dresses that were 'almost' right. This is the first time in ages I put something on and thought, this is exactly me. The fit, the fabric, the way it moves — I felt completely myself. Thank you, Janet & Carol." Margaret, 58

"I heard about the sale from a friend and honestly wasn't expecting much — but I walked away with three pieces I absolutely love, at a price I couldn't believe. Already recommending this to everyone I know."

Diane, 54

"The staff took the time to actually help me find something that suited my body and my style — not just what was trending. It felt personal, like they genuinely cared. That's rare these days."

Patricia, 61

"I wore my Janet & Carol dress to my daughter's wedding and received so many compliments. I felt elegant without feeling like I was trying too hard. Exactly what I needed for that day."

Linda, 42

"I've been shopping here for years and I keep coming back for the same reason — everything feels made with me in mind, not as an afterthought. My wardrobe is basically half Janet & Carol at this point."

Jane T., 39

FAQs

We are committed to responsible fashion. Our products are crafted with high-quality materials, and we continuously explore eco-friendly practices to reduce our environmental impact.

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own. If you’re in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

Orders are typically processed within 3 business days after being placed.

Yes only today we offer free U.S. shipping on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our order tracking page and enter your order number or email address.

If you experience any issues or have questions, email us at info@janet&carolboutique-uk.com

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FREE SHIPPING

If you have any questions, feedback, or concerns about your order, don’t worry — you can always reach us at info@janet&carolboutique-uk.com. We’re here to help and happy to assist you.

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30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

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SECURE & SIMPLE CHECKOUT

Enjoy trusted payment options including Shop Pay, Google Pay, Apple Pay, and credit card for a safe and seamless checkout experience.

Image

FREE SHIPPING

If you have any questions, feedback, or concerns about your order, don’t worry — you can always reach us at info@janet&carolboutique-uk.com. We’re here to help and happy to assist you.

Image

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

Image

SECURE & SIMPLE CHECKOUT

Enjoy trusted payment options including Shop Pay, Google Pay, Apple Pay, and credit card for a safe and seamless checkout experience.